Best Business Branding Agency in Toronto, Canada

Ever looked at a random color and it reminds you of a famous brand? That’s how impactful branding is. Designing an image for your business gives you the opportunity to differentiate yourself from your competitors and gain a competitive edge. A successful brand will lay a solid foundation for marketing, promotion, and customer service, all of which are wholly dependent on how the general public perceives the brand. 

We at Falcon Business Intelligence help you create a brand that distinguishes it from your competition and develop a connection with your audience. Our branding services are intended to assist you in creating a solid business foundation so that it can expand as much as you like. Our ability to reduce complex issues to clear, rational solutions is something we take great pride in. We provide our clients with solutions that set them apart from the competition.

OUR BRANDING PLAN INCLUDES OUR THREE PACKAGES  

Our Branding Packages  include: 

Package 1 -  

Step 1 Discovery -  We begin with a 3-hour meeting on zoom or per the client’s preferences to understand the history, objectives, and target market of your business. The following week is spent conducting research, evaluating your current products, and analyzing the branding of your competitors. We deliver your company's brand strategy and three mood-board images next week for your comments. The direction for future design work is established during this study phase.

Step 2 Direction - All the information we gathered in Step 1 will take a week for us to review during which we will be conducting independent research and verifying our results. After that, we will reply to you with a brand strategy to help you achieve your business objectives. This guidance will cover the distinctive brand positioning for your company, and four possibilities for the look, feel, language, and tone your company should use to appeal to your target market. Additionally, we will create a preliminary UX wireframe for the landing page of your website.

Step 3 Design We will produce four logo design ideas that appeal to your target market once you decide on a mood board direction. A brand guide that includes the finalized logo, primary and secondary typefaces, color schemes, and examples of how the brand appears as a website header will be created. Following that, all digital assets will be provided as open-source AI files.

Package 2 - 

Step 1 Discovery - We begin with a 3-hour Zoom meeting to clarify the history, objectives, and target market of your firm. The following week is dedicated to research, competitor branding analysis, and assessment of your available resources. The brand plan for your company is presented the next week, along with four mood-board designs for your feedback. The direction of the design work will be established during this research phase.

Step 2 Logo -  We'll develop 4 logo design concepts for your brand after you approve the visual direction. Dummy products will be used to test the idea t To see how each idea will perform in the "real world,".   We'll select and enhance your preferred answer.

Step 3 Color Pallete -  We will be providing details about the colors used in your logo, as well as a second palette that complements and coordinates with it. 

Step 4 Typography - The Fourth step includes giving suggestions for your brand's fonts (headlines and body text), along with examples of how to utilize them in your marketing materials.

Step 5 Graphic Theme -  A brand's visual theme will be complemented by graphic shapes, lines, unique patterns, or other symbols including illustrating their use on mock applications. 

Step 6 Landing Page -  We'll create the UX and UI design for your brand and work on a single scroll-down website landing page with a message that highlights your team, services, and client testimonials. We'll also include a FAQ section and a contact form for users to utilize to get in touch with you.

Step 7 Social Media -  11 branded social media post templates will be created using your preferred tool (Canva, Figma, Adobe Illustrator, Adobe Photoshop, Powerpoint, or Keynote)

Package 3 - Most professional service organizations will get what they need from this bundle. 

Step 1- Includes everything from packages 1 and 2. 

Step 2 Website - 

• Unlimited internal pages 
• Mobile-friendly coding and design
• Incorporating social media
• Easy to access customized CMS portal for non-coders as well
• Cross-browser optimized
• Index by search engines
• Languages: numerous

All this is done using your preferred technology such as WordPress, Magento, PHP Laveral, Python, etc. 

Well, there’s more: 

This package can be expanded with additional products. 

• Business stationery - Letterheads, Envelopes, Folders, e-Signatures, and business cards
• Marketing resources - Templates for PPC digital banner ads, templates for e-Newsletters, templates for PowerPoint presentations, flyers, brochures, and fact sheets, signage and direction, event or trade show booths, templates for e-Newsletters, and animated videos
• Package Layout - Master packaging, packaging adaptations, and dieline to be provided by the client

Package 4 - For clients who intend to perform in the major leagues

This ultra-deluxe package represents a level increase unlike any other. a whole rebranding that includes a strategy, implementation, and lots of bells and whistles.

This involves a high-end photoshoot, a manifesto brand video, a significantly bigger website, and/or an effective marketing campaign. This is entirely developed, creatively directed, and put into action by our team, and it is exclusively for businesses who want to play in the Big Leagues.